As a job seeker, it is important to ensure that you have done an adequate amount of research before entering an interview. Unfortunately, many potential candidates don’t research the organization they are interviewing at or, if they do, they only do the bare minimum to get through the interview process. In this article, we will look at some of the research you should do before and interview to improve your chances of making a positive impression.

Review the Organization’s Website

If you are like most people, you will begin your research by visiting the website of the organization that you are interviewing with. However, it is important to do more than just review the home page and about us page. Take the time to look at products or services that the organization provides and commit them to memory before walking in the doors for an interview.

Dig a Little Deeper

Look for outside information about the organization that may not be available on their website. This includes both their social media accounts and users that may be talking about them. Don’t be afraid to check their business listing to look at reviews to gain an outside perspective into what customers are saying about the company as well. All of this information is invaluable once they begin the interview process.

Learn More About the Company Culture

Knowing how to position yourself as a potential employee for a new organization or determining if it’s a position that you will actually want to stay at long term involves learning more about the company culture. Take the time to gather any information that may be available to you and talk to current employees if possible. Social media accounts for the company may also give you an inside look at the company as well.

Reach Out To Your Networks

If you know someone that currently works at the organization you are applying for or has been an employee there in the past, they can generally give you a good idea of what to expect during the interview process. Don’t be afraid to ask your network about their experience and insight into the organization to learn more about the company culture or what may be expected for the position you are applying to. 

Work with a Recruiter

If you are unable to leverage your own networks, there’s a good chance that a recruiter has all of the information you need on a company if they are a client of the recruiter. You just need to know what questions to ask and the right information to get you through the interview successfully. Even better, a recruiter can help fine-tune your resume and coach you for the interview process to make it easier to make a great impact.

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